This December, BSA, a legendary British motorcycle maker, will appear at Motorcycle Live. The news that British motorcycle brand BSA was resuming production was greeted with enthusiasm by many people.
The brand was instrumental in the history of motorcycling during its Golden Age, creating some renowned motorcycles and helping to cement the UK as the world’s motorcycling epicentre.
The brand is expected to make an appearance at Birmingham NEC
This December, the re-branded brand will make its debut on UK soil when it participates in Motorcycle Live at the NEC.
The refund will take place in Hall 4 of the exhibit, stand 4D10, and it is expected to be a very crowded area. The brand will be officially welcomed to the NEC for the first time in years, not only that but there will also be new metal at the heart of the narrative. With such a long and illustrious past, we anticipate Beeza to have some of its most famed models from years gone by, as well as what the brand has in store for the future.
BSA has told MCN that a new model will be unveiled to the public during the event, with rumours pointing toward its being the bike’s production version and undergoing testing last week.
What can we anticipate from the new BSA?
According to the firm’s official announcement, it will be introducing only one new, as-yet-unnamed model at this year’s show. In past interviews, Mahindra has said it will produce both combustion and at least one electric BSA model in the United Kingdom.
A statement on the Motorcycle Live website reads:
Over 100 years since the first BSA motorcycle hit the road, BSA is back – and the stage is set at Motorcycle Live for us to showcase our new motorcycle for the first time, as well as paying homage to the models that stamped an indelible mark on the world of motorcycling.
The BSA has set up all of the formalities you’d expect, including a new official website and social media presences for both old and new brands. To excite fans about the brand, all of the social media accounts are currently broadcasting an assortment of vintage BSA commercials.
The BSA’s new website, BSAcompany.co.uk, includes a countdown clock to the Motorcycle Live show and a clickable button where you may sign up for future news notifications about the brand, as well as an announcement regarding their demise. On the other hand, navigating to a 404 Error page on the new BSA site provides some alternative insight.
Previous models of BSA
The names of several classic BSA models from the past appear in a dropdown menu at the top of the screen. At first, you may believe they are in chronological order, but this is not the case. They are:
- Golden Flash
- Gold Star
- Silver Star
- and Spitfire.
The Classic Legends reboot will be based on the BSA Black Eagle, which was designed and manufactured by a team of Thorneycroft-trained engineers under the supervision of ex-BSA chief George Gough. The latest incarnation joins modern components to create an electric machine that’s just as capable offroad as it is on the pavement.
Is this just speculation?
We must warn you that everything we say here is pure speculation on our part, based primarily on what we’ve seen from how Classic Legends has treated its Jawa and Yezdi revivals. It also makes a lot of sense. After all, why resurrect a marque like BSA if you aren’t going to resurrect any of its classic models?
From the menu, none of those model names is clickable. We can’t say right now whether they’re placeholders or if the new BSA has concrete plans to bring back each of these models in the future. The new BSA website provides little added insight into the organization. More digging into what is publicly accessible on the new BSA website yields more questions than answers.