Everywhere you look, Honda, Triumph, Yamaha, BSA, and Kawasaki, the motorcycle world is obsessed with nostalgia. Retro tanks, round headlights, vintage badges… but why? Are manufacturers selling heritage because we love it, or because riders can’t afford to move forward?
In this episode, we delve into the rise of retro motorcycles and explore what it truly reveals about the state of the industry. From the economic slowdown to emotional marketing, we’ll explore why nostalgia might be both a saving and a stalling force in motorcycle innovation.
Are we living through a golden age of motorcycling, or a cautious, cost-cutting one?
