From 27–29 June 2025, Ragley Hall in Warwickshire became ground zero for adventure biking, hosting over 17,000 riders who turned the venue into a vibrant blend of motorcycling, music, and outdoor culture.
Watch my YouTube video here:
What went down
1. Record-breaking world attendance & atmosphere
A record crowd packed Ragley Hall’s sweeping lawns and woodland trails. The mood was more relaxed, with bash rather than adrenaline rush, with riders, vendors, and speakers praising the “Glastonbury vibe” with top-notch amenities, comfort and a laid-back edge.
2. World-class riding & test rides
- Over 10,000 demo rides from brands such as KTM, Ducati, Honda, Yamaha, BMW, Royal Enfield, and newcomers Kove and Voge.
- Trail layouts spanned beginner-friendly loops, scenic Bridgestone trails, plus the awe-inducing TRF Trail, complete with its legendary ‘Bog of Doom.’
- Pro talents like Jonny Walker, Sam Sunderland, Kevin Gallas, and Pol Tarres were spotted blasting through and doing stunt demos.
3. Top-tier entertainment & education
- Chat sessions and masterclasses featuring Jonny Walker, Adam Riemann, Lyndon Poskitt, and Itchy Boots (Noraly Schoenmaker).
- Stages hosted Q&As, masterclasses, film screenings, and riding demos all weekend.
- Two music stages provided live bands (Oasis, AC/DC, Fleetwood Mac tributes), DJ sets (in my favourite rave tent), and even performances by the Treorchy Male Choir.
4. Expo village & onsite services
More than 150 exhibitors and 50+ specialist retailers showcased the latest in bikes, camping gear, riding clothing, and accessories. On-site services included tyre fitting, suspension tuning, bike washing, and a novelty “Adventure Express” Honda bus ferrying campers.
5. Charity & community spirit
The festiveal combined spectacle and support: demos from top-tier riders, charity fundraisers and an engaging community vibe that was the heart of ABR, “Bikers are kind people,” in the words of globetrotter Nick Sanders.
Bike Spotlights & debuts
- The 2026 KTM 690 Enduro R made its UK show debut alongside KTM’s Dakar-winning 450 Rally and new 890 SMT models.
- Royal Enfield prKTM’sed the Himalayan 450 concept and had their design team onsite for feedback and discussion.
Dates & discounts for 2026
ABR Organisers hinted the festival could grow even further but promised to keep the community-first feel intact.
Loyalty tickets for 2026 (26–28 June) are already on sale for £119. Trail access and Super-Thursday early entry are also available for VIPs.
Planning tips for 2026
- Book early – trail-access and weekend tickets sell out fast.
- Choose your loop – from tarmac test rides to the hardcore Bog-of-Doom challenge.
- Attend masterclasses to learn from top riders and travel gurus.
- Camp smart – services like Z‑I‑P pre-pitched tents (with onsite toilets & showers!) make life easier.
- Balance thrill with chill – ABR is equal parts moto-action and festival fun.
Why the ABR Festival Matters
The 2025 edition didn’t just smash attendance records; it showcased the growing strength of the adventure bike community. With demo rides, pro-led demos, learning, and entertainment all in one place, it’s not just another event; it’s the calendar highlight for UK adventurer riders.
Check out the website for suggestions for accommodation and specific trail walkthroughs, or to snag the best loyalty ticket deal.
